) argues that the consumers’ value perception in relation to a service, interferes with the price they are willing to pay. Next, the attribute “Discounts on tickets” received greater importance and the “90 %” level was the most valued. Among their many benefits, FMPs have, as a main objective, to offer discounted tickets, which is a good option for clubs that usually do not fill all the stadiums’ seats. This factor is usually associated with the sporting momentum experienced by the team (Itaú BBA, 2016) and such discounts encourage the fans’ presence at matches. Next, it was verified that the construct “Benefits” received more importance, the preferred level being, “Discount in the network of partners.” In Brazil, one of the FMPs’ main supporters is the “Movement for Better Football.” According to Martins (2016 Martins, F. F. (2016). Marketing de relacionamento no futebol: O programa sócio-torcedor do Sport Club Corinthians Paulista.
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The Brazilian Isaquias Queiroz is the best canoeist in the history of South America, being the only Olympic champion of this modality on the continent and adding a total of four Olympic medals until the Tokyo 2020 Olympic Games. Erlon Silva also won Olympic silver for Brazil in canoeing. [54] [55] Marcus Vinicius D'Almeida, in the recurve bow category, is the greatest male archery athlete in the history of South America, having been number 1 in the world in 2023, and world runner-up in 2021. Ane Marcelle dos Santos went to the 3nd round of the 2016 Olympic Games. [56] [57] Although Brazil has little tradition in fencing, the country has produced some renowned athletes. Nathalie Moellhausen was world champion in 2019 and reached the quarter-finals of the 2016 Olympic Games in Women's épée. Guilherme Toldo reached the quarter-finals of the 2016 Summer Olympics in Men's foil. Watch football online malaysia.
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